AI-native fashion curation

ORIGINSTUDIOLAB

Taste, compiled.

San Francisco · In person + Virtual worldwide Products, intelligence, studio services

What I’m working on now

Shipping this season

NOW

THATFIT

Live on the web · iOS app coming to the App Store

My AI stylist. It learns your taste from every piece you approve, builds your closet from what you already own, and edits the whole fashion world down to what belongs on you. Share a loved list, let friends vote on it, try pieces on.

CHECK IT OUT — THATFIT.APP

The approach

You don't need better taste. You need a system that can understand YOU and filter the entire fashion world accordingly — your lifestyle, existing wardrobe and the person you want to become.Then we search.Designer. Vintage. Contemporary. Obscure labels. Resale. Pieces you would never have found yourself.Not a capsule wardrobe. Not a list of trends.A wardrobe that could only belong to you.

We find the clothes you didn't know you were looking for.

Products

Taste infrastructure

CURA

$19 / month · early access

The AI stylist app — learns your taste from every reaction and edits global inventory to what belongs on you.

SUBSCRIBE — EARLY ACCESS

JUJUAGENT

Early access — request an invite

The styling agent — conversational AI that shops, styles and answers as your personal curator.

REQUEST AN INVITE

Studio Services

Delivered by the lab's stylists

SHOP WITH ME

$250 · 2.5 hours

Planned beforehand around your budget and taste, then we shop together in San Francisco. Our stylist selects; you try; the studio edits.

For the person who says: “I have money to spend. I just don't know what to buy.”

BOOK SHOP WITH ME

THE NEW YOU

$500 introductory

Your personal fashion world: aesthetic direction, what suits you, a shopping shortlist, complete outfits (8–10 full looks), accessories, and the things you should stop buying.

BOOK THE NEW YOU

About the Lab

OriginStudio Lab is building the foundation model for taste. We embed designer goods into one aesthetic latent space, align it to each individual through preference learning over real reaction streams, and run trend inference on live market and social signals. Sourcing and fulfillment run on our global trading backbone.

Founder

OriginStudio Lab was founded by Junyi “Juju” Zhang — a curator who archived every outfit she ever loved, until the archive wanted a brain. She built CURA to learn what she knows: what belongs on a person. The lab is that obsession, productized. ♥

Kind Words

Client words will live here soon — the first edits are underway.

Get in Touch

Tell us about yourself, your closet, and who you want to become.

BOOK AN EDIT

The Lookbook

Thirteen studies in personal style